discover our journey: From Rugged Trails to Innovative Lights


We are a company founded upon providing solutions to your operation to make your day-to-day easier. We take careful consideration to the products we sell that they will provide value. Our mission is to provide an experience where you can find the products with ease, get all the information that you want, and feel comfortable with your purchase when you checkout.


Crushin Off Road envisions a world where every off-road journey is illuminated with reliability and style. We aim to be the leading innovator in off-road lighting, constantly pushing the boundaries of technology and design to meet the evolving needs of adventurers worldwide.


To empower off-road enthusiasts with superior lighting solutions that enhance their adventures. Our commitment lies in providing durable, high-quality lights that ensure safety and elevate the off-road experience.

At the heart of our mission is a strong focus on understanding and fulfilling the needs of our customers, ensuring their satisfaction and building lasting relationships.

Our mission is centered around enhancing the off-road experience through innovative and reliable lighting solutions.

We are committed to ensuring safety and delivering high-quality products that off-road enthusiasts can trust.

OUR FUNDAMENTALS (the habits we practice every day)

At Crushin Off Road, we believe that a strong foundation is key to delivering excellence. Our fundamentals are the guiding principles that shape our approach to business, product development, and customer relations.


Quality First: At Crushin Off Road, our foremost priority is the quality of our products. We meticulously ensure that every lighting solution we offer meets the highest standards of durability and performance, essential for the rugged demands of off-road adventures.


Continuous Innovation: In a rapidly evolving industry, we stay at the forefront of off-road lighting technology. Our focus is on developing cutting-edge solutions that enhance both the safety and experience of our customers.


Customer-Centric Approach: We believe in building strong relationships with our customers. Their feedback and satisfaction drive our product development and customer service policies, ensuring we meet their needs and exceed expectations.


Enhancing Safety in Adventure: Our products are designed with the utmost importance on safety. We aim to make off-road experiences safer by providing reliable and effective lighting that navigates through the toughest terrains..


Integrity and Transparency: We conduct our business with the highest ethical standards, ensuring honesty and transparency in all our interactions, whether with customers, partners, or team members.


Sustainable Practices: As a responsible company, we are committed to environmentally sustainable practices. This includes eco-friendly manufacturing processes and developing products that are energy-efficient and have a minimal environmental footprint..


Active Community Participation: We are not just a company but part of the off-road community. We actively engage in community events, support off-road initiatives, and foster a sense of camaraderie among enthusiasts.


Educational Commitment: We strive to educate our customers, providing them with the necessary knowledge and resources to make informed decisions about their off-road lighting needs.


Teamwork and Diversity: Our team is our strength. We value the diverse skills and perspectives of our team members, fostering a collaborative environment that encourages innovation and excellence.equat.


Sharing the Passion for Adventure: Our team shares a deep passion for off-road adventures, which reflects in our products and services. We understand and cater to the needs of fellow enthusiasts, fueling and sharing their passion for exploration and adventure.

How it started

Crushin Co. is bringing durability, simplicity and work values of the agricultural field to the off-roading market; Introducing our new brand Crushin Off Road.

At Crushin Off Road we believe that not all LED lights and wiring are born equal and simplicity of installation is GOLDEN! Our parent company, Crushin Co., founders who have a foundation of more than 25 years experience in production agriculture in addition to their 15 years of experience in the field of precision

Crushin Ag redefined durability and customizability of agricultural wire harnessing.

We were able to speak the language of the customers due to our first hand experiences in both the production standpoint and precision ag technology; we understood the daily wear and tear our products must withstand. We became known for our durable harnessing and began to partner with outdoor companies, thus the idea to broaden our market beyond production agriculture began.

Fast forward to 2022 the idea of building custom harnessing for LED rock lighting was born and thus the idea of Crushin Off Road began. We didn’t want to just bring another run of the mill product to the offroad market. The rocklight industry was missing the durability that we have decades of experience with.

Our team spent eight months developing our products to ensure our level of standards were exceeded. We worked in conjunction with many engineers to design and develop custom wire harnessing inorder to support the LED lights. In addition we surveyed the market to gather what needs were unmet prior to our entry.

The biggest feedback we received was the lack of durability and hassle of installation with competing brands. We have made it our mission to offer a solution to both of these problems. We build all of our own harnesses to beat out the competition and ensure our quality standards are met consistently. In return we are able to better support our products.

The Crushin experience doesn’t end with the click of a checkout button, we have a fully staffed team to answer any questions, assist with installation or follow up with any future concerns as we offer unmatched warneties.

Moving forward Crushin Off Road will continue to produce the highest quality off road lighting products from rock lights, wheel lights, whip lights, work lights, interior lighting and much more. Offering custom installations in addition to our ecommerce lighting kits which include all hardware and harnessing necessary to install lighting.